frattinifrilli BALLIN Milano shop

BALLIN Milano shop

Neutral tones are used in this minimalistic retail project to give relevance to the products on sale.

The whole irregular space is marked by a single repeated element which makes it coherent and fluid at one time: a white metal bar that sustains niches and shelves and frames each of the displayed products.

Few bright red details subtly recall the brand’s logo.

frattinifrilli BALLIN Milano shop